Why Use Email Marketing (As Told by Small Business Owners)
Deciding where to invest your marketing dollars isn’t a decision you take lightly.
You know you need to attract new customers and keep your existing clients coming back, but you can’t afford to invest time or resources into something that isn’t going to deliver the results you expect.
Email marketing is a cost-effective solution that gives you the power to reach customers in a place most people visit every day — their inbox.
There’s plenty of data to back up the benefits of email marketing. For example:
- - 91 percent of US adults like to receive promotional emails from companies they do business with (MarketingSherpa, 2015)
- - Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers. (McKinsey, 2014)
But if you really want to find out how email can work for your business, why not ask other small business owners and see how it worked for them?
We’re constantly on the lookout for the exciting and innovative ways our customers are using email marketing to build customer relationships and do more business.